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Precision Measurements at Scale

The first Thasos products were developed over the course of one year spent inside a New York-based hedge fund with over $10 billion in assets under management.

With rapid “right or wrong” feedback from the capital markets, our products were honed to satisfy the most demanding level of accuracy.

For Institutional Investors

Thasos uses the latest advances in artificial intelligence, distributed computing and privacy technology to turn billions of daily location events into highly accessible information that can be easily consumed, understood and acted upon by investors and business managers.

Thasos’ intelligence is derived from volunteered mobile phone location data that has been anonymized, aggregated and thoroughly vetted to ensure compliance with the highest legal, quality and ethical standards. The company’s products have been used for the past four years by many of the industry’s leading hedge funds whose data scientists, and legal and compliance teams, operate in an extremely demanding and highly regulated environment for information.

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Customer Visitation Products

ConsumerStreams
Daily customer visitation for retailers, restaurants, hotels, theme parks, and other consumer-facing companies.

MallStreams
Daily customer visitation for REIT-owned malls, including segmentation by individual mall, anchors, mall type, individual stores and restaurants, and many other features.

Non-Consumer & IndustrialStreams
Daily customer visitation, deliveries, passengers, patients, hours worked, among other metrics, for dealers, manufacturers, airlines, hospitals, and other companies operating in non-consumer industries.

Accompanying Products

Attribution
Currently available for MallStreams and ConsumerStreams, Attribution allows subscribers to segment visitation by customer characteristics and accurately measure how those change over time. Attribution provides the following measurements:

  • Demographics – Percentage  of visitors that share certain demographic attributes, e.g. average household income, age, gender, home ownership status, and marital status
  • Loyalty – Details on same store visitation frequency
  • Affinity – Details on cross-shopping patterns to other retailers
Product coverage
  • GICS Industry Tickers
  • Airlines10
  • Consumer Discretionary160
  • Consumer Staples40
  • Energy & Materials30
  • Financials & REITs40
  • Health Care30
  • Industrials & Others120

For Commercial Real Estate & Corporates

We provide real-time information for competitive analysis, origin-destination analysis, and cohort lifetime value for any business, public or private.

Whether you’re interested in an individual location or a chain of tens of thousands across multiple countries, our platform scales instantly to deliver the information you need to make better decisions.

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Competitive analysis

How does your customer traffic stack up against competing businesses in your area? Across the nation? During promotional campaigns or the holiday rush?

Industry benchmarking

Compare customer visits per square foot, percentage of repeat visitors, new store productivity, and many other metrics for any industry.

Origin-destination and affinity analysis

Where are your customers coming from and how far do they travel? Where else do they shop and how frequently?

Custom cohorts and lifetime value

Group people by where they shop, work, live, or how many vacations they take per year. Compute lifetime value at any business based on frequency of visitation and duration of stay.

Catchment analysis and site selection

Estimate purchasing power for the catchment segmented by drive time to the property of interest. Determine which properties are popular, complementary, and substitutable.

Tenancy profiling for corporate and industrial buildings

How many workers show up each hour, day, or week? How long do they work? Does the parking lot fill up? Compare these metrics for buildings across cities or countries.